Now, let me preface this post by stating that this is an extremely tentative plan, cooked up in the shower yesterday, and now delivered via the magical power of the internet to your computer screen!
Step 1: Finish writing Chasing Nonconformity
This is the most important step, as this sequel is the pivot point around which the rest of the plan turns. I’m about halfway through the re-write right now, and will hopefully get it done by the end of February. Then begin the rounds of editing and beta readers and general headaches … so I’m hoping that if I buckle down and really put my nose to the grindstone, I can maybe eke out a finished manuscript by September?
Step 2: Get covers for Imminent Danger and Chasing Nonconformity
Of course, I already have a cover for Imminent Danger, but that cover is technically owned by iUniverse, and I don’t really feel like paying them several hundred dollars to come into possession of a cover to which I’m not particularly attached. The plan, you see, is that I’m going to re-publish Imminent Danger on my own (i.e., not through a vanity publisher), which will give me much more control over the fate of the book. So I’m going to need covers for both books 1 and 2.
I was in talks with a cover designer last year, but things didn’t really work out — I didn’t know what I wanted, and the designer had a particular style that, while lovely, just didn’t mesh with what I had in mind (despite me not actually knowing what I had in mind). See the problem? Indecision abounds in my world. Anyway, I’m now messing around with cover design on my own, and have tentatively acquired a new designer … more on that story as it unfolds!
Step 3: Break from iUniverse and re-release Imminent Danger via Amazon KDP
So this is actually two steps in one. Basically, I kind of like the idea of trying out the Amazon KDP program, but that of course means I can’t have my book for sale on other websites. Since iUniverse is currently distributing Imminent Danger to every website under the sun, that will mean that I’m going to break from them at some point. I don’t know when, but … it’s definitely going to happen. I mean, unless I can find a way to re-publish Imminent Danger on Amazon KDP and still leave the iUniverse version up and available … maybe call the new version the “Deluxe version” or something? If anyone knows about this sort of thing, by all means send your wisdom my way!
And then the second part of the step is, of course, to re-release Imminent Danger on Amazon KDP. I don’t know that I’ll stay in the KDP program forever, but it seems a good way to start. My tentative plan for this is to re-release the book sometime in September. I’m thinking of doing the Kindle Countdown Deals program for the first three months, and then switch over to the 5 free days option just in time for …
Step 4: Release Chasing Nonconformity for Christmas!
This is, of course, assuming I’m actually able to come up with a finished manuscript by the fall, which is … let’s just call it an extremely optimistic plan. But I’m nothing if not optimistic! So assuming everything goes according to plan, I’ll release Chasing Nonconformity around the start of December … and at that point Imminent Danger will have gone into the “5 free promo days” program, so I can offer it for free for a few days in December/January to drum up interest and encourage people to give the series a shot.
I am obviously a complete “n00b” at marketing, so any thoughts/comments on my plan are greatly appreciated!
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Michelle Proulx - Author 