That’s right — my IndieGoGo campaign is officially over! And I hit my funding goal! Woo!
All in all, it was a really fun experience. Probably my favorite part was coming up with the perks, and I think everyone’s going to be happy with what they get.
Here are the final stats:
- Total raised = $631 (126% funded)
- Contributions = 21
- Most popular perk = $25 Sign ‘Er Up, Captain! (signed copy of Imminent Danger)
About 2/3 of the contributions came from family and friends, with the rest coming from all you wonderful people who read this blog!
I don’t think I got any contributions from people I don’t know (i.e., random people who stumbled across the campaign and decided to donate). So I think the takeaway from that is that IndieGoGo campaigns aren’t a great way of connecting with random new readers on the internet. Oh well.
The vast majority of contributions came during the first two days of the campaign, with a few others trickling in over the rest of the 30 days (and a final small surge on the last day as people realized the campaign was ending). So 30 days of campaigning might have been a little long, but overall I think the time frame was good.
In terms of my funding goal ($500), I’m really glad I set it so low. The thing with IndieGoGo is they do “flex funding”, so you get to keep everything you raise, but if you don’t meet your goal, they take 9% of what you raise (as opposed to 4% if you do meet your goal). Hence why I set the goal so low — to make sure I don’t get dinged with the 9% fee. And it worked!
I’m planning on running another campaign in the spring when I publish Chasing Nonconformity, and I’ll have to ruminate over whether or not to set a higher goal. On the one hand, a lower goal makes it easier to hit. On the other hand, once you hit the goal, people might not be as inspired to contribute anymore. I really don’t know. I tried the low goal, and we did go over by $131, so clearly people weren’t averse to the idea of contributing to a funded campaign (so long as they get cool perks out of the deal, presumably). Any thoughts on low goals vs. high goals?
Those are all my reflections for now. Thank you again to everyone who helped out with the campaign — you’re awesome!
Unrelated media of the day:
Congratulations! Did you ever post about why you chose IndieGoGo as your platform over Kickstarter or another? I’m always curious about these things, in case I ever run a campaign, myself.
Can’t wait to get MAH BOOK!!!