Posts Tagged With: Australia

Cool marketing concept: Book blind dates

Human creativity never ceases to amaze me — as opposed to dolphin creativity, which is frankly old hat and I don’t know why they even bother anymore.

Hehehe. All kidding aside, my friend Audra (or am I supposed to keep your identity secret? TOO LATE!!!) linked me to a very cool article about a new book marketing concept they’re trying in Australia (and possibly elsewhere). The idea is that … well, I’ll borrow the image from the article to give you an idea:

Basically, they wrap up books in brown paper, write vague details of what the book is about, and add a price tag. It’s a book blind date! Instead of being swayed by author name or book cover or whatever, you judge the book entirely based on the five keywords.

Now, obviously this could allow for you to pick up a lot of duds, especially if you’re a picky reader. But I think it sounds kind of fantastic. I can only imagine how many really amazing books I’ve missed out on because I didn’t like the covers (and I’m very much a judge-the-book-by-it’s-cover kind of person).

I’m not sure this concept can really be applied to self-published ebook authors, but … still a neat concept, don’t you think? And if anyone does come up with a way to exploit this idea in the ebook scene, feel free to let me in on the secret!


Unrelated media of the day:

Categories: Writing | Tags: , , , , , , , , , , | 43 Comments

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