So yesterday afternoon I submitted my Rising Star Marketing Evaluation to iUniverse. Assuming they like my marketing plan, they’ll approve me for the Rising Star Award, which nets me a variety of benefits.
In the evaluation, they basically ask you how you plan to market your book. Easy enough, right? WRONG! I trawled the internet for hours, coming up with a list of marketing ideas that I’m now going to share with my awesome readers because that’s how much I love you guys.
Thus, my list of marketing ideas, in no particular order:
- Create a book trailer
- Hold a blog tour
- Press release for local newspapers
- Enter book into literary contests
- Include link to your website on every article you post, every email you send, etc.
- Connect with fellow self-published authors and ask for a book review exchange
- Donate books to the library, accompanied by a book reading and a press release
- Donate books to local middle and high schools, accompanied by a book reading or lecture on writing/self-publishing and a press release
- Free book giveaways hosted through blog/Facebook/Twitter
- Free bookplates (signed labels that you can paste into a book in lieu of an in-person author signature) for fans who’ve bought the book
- Sell themed merchandise (bags, mugs, t-shirts, etc.) on Zazzle.com
- Leave bookmarks and posters in key strategic locations – library, cafes, local stores, etc.
- Connect with other local self-published authors and set up an author’s panel/publicity event
- Set up an online newsletter to keep subscribers informed on upcoming events, special promotions, new releases, etc.
- Write guest posts on other blogs to build your following
- Create a “freebie” available exclusively on your website – e.g., a short story based on the book
- Release excerpts and snippets of upcoming works to build interest on blog/Facebook/Twitter
- Record an audio book version of the novel
Got more ideas? Tell me in the comments. We self-published types have to stick together!
Unrelated media of the day:
I have also searches (and searched the internet for marketing ideas. Your list has everything I’ve been anle to come up with and more. Just expanding on #6, you can ask a few dedicated readers for a book review in exchange for a free copy.
#13 – Use meetup.com to create a local self-published authors group (if one doesn’t already exist).