You may recall that post I wrote about the “Free Marketing Tips” eBook. Well, today’s post is about the same author, Mark Coker, who started Smashwords and has written yet another eBook about self-publishing that has some very useful information for anyone who has ever, is currently, or will ever self-publish.
The eBook is called “Secrets to eBook publishing success”. Here’s a link to the download page. And it’s totally free, so if that isn’t reason enough to read it, then I don’t know what is!
There’s lots of useful info in there. I’ll share some here so you get the idea (note: these are quotes directly copied from the eBook):
- 80% of your book’s success will be determined by the quality of your book. The other 20% is distribution, marketing, and luck.
- A good author name is simple to remember, and simple to spell. Avoid cutesy spelling, because this can make it difficult for readers to find you.
- Think of each book you release as a fish hook in the ocean. When you network them together with simple mentions and hyperlinks at the end, the fish hooks form a net. Each book becomes a subtle yet powerful advertisement for the others. Each gives you the opportunity to reach new readers.
- (Giving your eBook away for) free works best if you have a deep backlist or if you write full-length series.
- Ebooks are immortal. They never go out of print or lose distribution unless the author or publisher willingly decides to remove a book from distribution. Your sales can start off small then gradually build over time as readers start discovering and enjoying your books.
- Your book is your most effective marketing tool. Write a book that touches the reader’s soul and the reader will market your book for you through online word-of-mouth and reviews.
There’s loads more information in there. Again, here’s the link to download the eBook.
Fun time!
Thanks for the tip. Now on the Kindle for reading later.
It’s kind of long — I suggest acquiring some sort of hot beverage before you begin 😀
I’m so glad that you posted this! Motivation.
I love free things that offer good advice 😀
I love Coker. His ebooks are so helpful. I didn’t know he’d put out another. I will check it out!
Do it! It’s got some great ideas. Plus, free 😀 Who doesn’t like free?