New Book Marketing Idea — Short Story Booklets!

This Saturday I’ll be at the Gathering on the Green 2014 arts festival with my little tent and table, ready to sell some copies of Imminent Danger And How to Fly Straight into It!

In terms of marketing, my new strategy this year is to give away printed copies of my short story, The Coin Collector. I figure I can give these out to people who express interest in the book but aren’t sure they want to commit to buying, or even as a grand prize to people who spin the golden stars on my Wheel of Imminent Danger. I’ll also ask them to pass the story on to friends or family once they’re finished reading, in the hopes that some of these booklets might end up circling around the city and reaching multipleย people. I doubt it will actually happen, but I remain hopeful!

Here are some pictures of the booklets:

Pretty booklets all in a row

Pretty booklets all in a row



Inscription on the back

Inscription on the back

I’ll let you guys know how this whole booklet thing goes, and if they actually entice anyone to buy the book. If you feel like readingย The Coin Collectorย yourself, just click the cover on the right-hand column of this blog and it’ll take you to Smashwords, where you can download a free copy.

Wish me luck at the festival tomorrow!


Unrelated media of the day:

Categories: Self Publishing | Tags: , , , , , , , | 29 Comments

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29 thoughts on “New Book Marketing Idea — Short Story Booklets!

  1. Great idea! Hope it works out. And good luck at the festival!

  2. LUCK, and wonderful idea. I love that unrelated image, my husband and I started dating because of a cake I baked him. ๐Ÿ˜€

  3. Juan Zung

    What an awesome idea! Who can turn down such a delightful item. Now all you need is a chalkboard to spell out (in Chinese, of course) promises of romantic success for those who purchase “the coin collector” and you’ll be sold out in no time.

    • Excellent strategy! Step 1) Buy a chalkboard. Step 2) Learn Chinese. Step 3) Move to a part of Canada where people can actually read Chinese. Step 4) SUCCESS!!!!

  4. That’s an awesome idea, I hope it works out well for you ๐Ÿ™‚

  5. Have fun and good luck. Nice idea with the booklet.

  6. Traditional publishers spend thousands on samplers for BEA and mediaโ€”this is a similar idea, and I hope it pays off for you, too, Michelle. Keep us posted!

    • Thanks, and I will ๐Ÿ™‚ When I try to decide on marketing ideas, I usually think “What’s something that I’d like to see/get, that would convince me to buy a book?” And I like reading, and free stuff, so I figured this was worth a shot!

  7. Good luck. (Wow, boys in that cafe have a great incentive to accept invitations… or keep a safe distance from that cafe…) ๐Ÿ™‚

    • Lol! And thanks ๐Ÿ™‚ My little booklets are actually going to become pick-up line generators, you know — “Hey gorgeous, do you like reading? Well, have I got a free short story for you!”

  8. This is a brilliant idea. I’ll have to remember it if I ever get around to promotional events.

  9. What a great idea! And the booklets look very nice; I’m sure the inscription will help since it’s handwritten. You have to let us know how it works out for you. =D

    Also, that picture is hilarious! I thought they were offering a free cup of coffee to down the sorrows of the rejectee, not splash it on the rejecter. xD

    • Aw, thanks ๐Ÿ™‚ I’d like to claim I planned to make the inscriptions handwritten, but it’s more like I didn’t think to add in that “please share” text until after they were printed and assembled, lol.

  10. Good luck at the festival! I hope your marketing idea exceeds your expectations!

    • Thanks ๐Ÿ˜€ Ended up selling 7 books — not too shabby! No idea how well the short story booklet thing will go, though — only time will tell ๐Ÿ˜€

  11. Cool idea! At the very least, you are getting your name out there.

    • Thanks ๐Ÿ˜€ I actually ended up mostly giving them to the people who bought the book, but I figure they’ll see the inscription on the back and hopefully share it.

  12. Great idea. Have you heard of Noise Trade? Just curious. Good luck with everything.

  13. I so wish I could be there! ๐Ÿ™‚

    Great idea, and, since I’ve read the short story, I think people are in for a wonderful surprise.

    Incidentally, I finished Imminent Danger, and loved it. I promise to post a review soon. If you’d like a blog review as well, just let me know. ๐Ÿ™‚

    • Huzzah!!!!! I eagerly await your review ๐Ÿ™‚ If you’d like to post it in your blog, I would of course be ecstatic, but the choice is up to you.

  14. Pingback: Giveaway time! My short story hit 500 downloads! | Michelle Proulx -- The Website

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